

-TECHNOLOGY AUTHOR-
TIBAZARWA
Chapter 2: Process Manufacturing Industry
Manufacturing leaders from global manufacturing companies and experts in manufacturing operations identified the following top business factors for innovation in manufacturing automation:
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Demand-side threats
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Supply-side threats
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Manufacturer requirements for innovation and automation
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Deficiency in domain expertise
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Unmet Manufacturing Automation needs
Each of these factors is further explored to understand any underlying themes. Various combinations of these factors are then analyzed to uncover any common patterns.
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2.2 Manufacturing Business Value from Innovation
World class manufacturers face sets of both threats and opportunities, and are looking for strategic and operational advantages to overcome threats and to gain competitive advantage from the opportunities. Manufacturing innovation will therefore drive the highest business value for innovators and manufacturers when there is strong alignment between the innovation and manufacturers’ principal business needs. The following areas of top strategic priority to the business of manufacturing can benefit from continual innovation in manufacturing process and automation:
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Increasing revenue to increase market share and improve asset utilization
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Reducing manufacturing cost to improve profitability and shareholder value
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Improving manufacturing competitiveness to provide greater value to customers
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Reducing manufacturing-related liability, and improving brand equity
